Now, Instagram has made content sharing seamless with built-in functionality that lets you share posts directly to your followers' feeds."
How to Use Instagram’s New Repost Feature
Native Repost to Feed
To repost a reel or post, tap the repost icon (the circular arrows underneath any public post or reel):
- Find the post or reel you want to share
- Tap the repost icon (two circular arrows)
- Add a note to your repost by typing into the thought bubble If you wish) that appears on screen
- Press save to share
When you repost, your followers may see what you reposted in their feeds – just like a regular post!
Key Features
- Feed Integration: Reposted content shows up in your followers’ feeds like a regular post
- Add Commentary: Include your own thoughts via the speech bubble feature
- Profile Tab: Reposted content will be added to a special tab on user profiles
- Undo Option: If you repost something by accident, you can undo it by simply tapping the repost button again
Finding Your Reposted Content
Check Your Repost Tab (which populated on your profile once you repost right next to your reels icon).
Go to your profile
- Look for the new “Reposts” tab
- All your shared content appears here for easy viewing
Monitor Engagement
- Reposted content will appear in their followers’ feeds just like any other post, allowing it to reach a wider audience
- Check notifications for likes and comments on your reposts
- Use Instagram Insights to track performance
Search and Discovery
- Your reposts appear in followers’ main feeds
- Content stays visible longer than Stories (which disappear after 24 hours)
- This provides greater exposure to both the original post and the resharing user’s followers
Important Notes
Availability: If you don’t see the repost button yet, it may still be rolling out to your region or account
Privacy Controls:
- Only public posts and reels can be reposted
- You can stop people from being able to repost your content, but you can’t get rid of the feature entirely
- Original creators automatically get credit
How It’s Different: Unlike Stories (temporary) or Remixes (side-by-side content), reposts simply share the original content with your caption to your main feed.
We have a thing for oversharing...
New artist interviews, articles, books and more!
Why This Feature Is Actually Helpful
This native repost feature isn’t just convenient—it’s transformative for how we connect and collaborate on Instagram. Here’s why it matters:
Streamlines Collaborations: No more screenshotting and reposting manually. You can instantly amplify your collaborators’ content while giving them proper credit, making partnerships more seamless and professional.
Builds Genuine Relationships: Reposting becomes a powerful way to show support for other creators, celebrate your community, and strengthen connections. When you share someone’s work, you’re actively investing in that relationship.
Curates Content You Love: Think of reposts as your personal highlight reel of inspiring content. Instead of losing track of posts you loved, they’re now saved in your dedicated Reposts tab for easy reference.
Creates a Visual Bookmark System: Want to revisit that amazing tutorial, stunning artwork, or motivational quote? Your reposts become a curated collection of content that resonated with you, organized in one convenient place.
For artists especially, this eliminates the friction that came with third-party apps—no more watermarks, complicated processes, or broken attribution. It’s Instagram finally understanding that sharing great content should be as simple as loving it.”
This version emphasizes the relationship-building and practical benefits while keeping it conversational and benefits-focused.
